Read more about the importance of a developing Personas on page 33 in Designing for Emotion
**Each team member is required to submit one User Persona to be included in the group’s creative proposal. How the Personas are designed is up to your group to determine.**
User Persona: Used prominently in the design industry, personas allow designers to create a report that outlines a member of a larger group. By creating this document, we are able to remain aware of our target audience and their specific needs.
When we design, we research, plan, and create with our audience’s attitudes and motivations in mind. Designers will often interview their audience, then create personas—a report on an stereotypical user who represents a larger group. Personas are the artifacts of research.
Through this document we learn about our audience’s demographics, interests, their expertise in various subjects, and what influences their decisions on subjects germane to the project.
The user persona should include the following sections
(remember this is a fictional person):
(remember this is a fictional person):
1. Picture of individual
2. Name
3. Age // Career
4. Personal Goals
5. Short biography or description of the individual: These paragraphs should give the reader a solid idea of who is this person.
6. Knowledge
7. Activities and Interests
8. Influencers: A determining factor(s) known to affect an individual’s tendencies and characteristics.
Below is an example of how your user persona may look like when completed.
You should be able to fit all the information required onto one page:
